Can any facial tissue on the market withstand a samurai sword or the
iron jaws of feisty chihuahuas?
This new campaign for Scotties, “Better at What Counts,” blows up the traditional product demo, so well-known in paper products advertising, to tap a deeper insight: Value brand shoppers have values too and buying based on values shouldn’t be only for affluent shoppers. A unique space that Scotties, with its long, proven record for responsible forestry and fair prices could fill.
Copywriter, ACD: Kevin Singer
Art Director, ACD: Brit Hammett