Can any facial tissue on the market withstand a samurai sword or the
iron jaws of feisty chihuahuas?

This new campaign for Scotties, “Better at What Counts,” blows up the traditional product demo, so well-known in paper products advertising, to tap a deeper insight: Value brand shoppers have values too and buying based on values shouldn’t be only for affluent shoppers. A unique space that Scotties, with its long, proven record for responsible forestry and fair prices could fill.

Copywriter, ACD: Kevin Singer
Art Director, ACD: Brit Hammett

Maximum Nature. 
Maximum Relief.
A bad cough is not just disruptive to you. It’s disruptive to everyone (and we mean everyone) around you. Ricola Max Throat Care gives you maximum relief from your worst coughs and sore throats because, after all, it’s in our nature.



Copywriter, ACD: Whitley Edwards
Art Director, ACD: Meghan Dailey

We change minds

“Kids on screens.” For years, that’s been the uniform category approach to advertising. Connections Academy came to us with a very direct ask: please help us stop.

"Invite Knowledge In" cast the company in a whole new light, driving record enrollments and taking home a campaign Platinum in the Graphis Advertising Awards.

The Joey 11204. Sure you can find out some of what’s going on in NY sports from Joey, but be warned, he doesn’t know very much, he’s got a penchant for fake news, he’s pretty opinionated and he’s a New Yorker, through and through. That’s why Joey is not nearly as good a place to get your New York sports news as SNY.

Google hired us to produce the creative
for their phones and tablets featuring the android lollipop operating system. Since this was a highly anticipated launch, we decided to put a twist on the creative by positioning it as an operating system that comes with
a phone.

Fage, the largest dairy company in Greece, came to us with a little known yogurt with a name that nobody could pronounce. Our creative platform centered around the product’s point of difference: a texture so thick it bordered on ridiculous. With a budget that limited us to print, we needed to make a lasting impression, which we did quite literally.

Midtown Athletic Club has been the country’s leading tennis club since 1970. This campaign brings together some pretty unexpected partners to position tennis in a new way: as the world’s most social sport. 

Long format brand film for American Express, shot over five weeks and across the world, was used internally for partnership recruitment, internal orientation and employee retention.

No one covers New York sports like SNY, hands down. So we created digital content that got a resounding thumbs up (in terms of engagement) from some of the hardest sports fans to please.

Directed by BUCK

Find beauty in the current.

In a world obsessed with looking younger society too often turns to surgery, fillers, and Instagram filters. NuFACE is a smart microcurrent skincare system that puts the power back in your hands working all the way down to the muscle to give you a more tightened and lifted appearance instantly and over time.

Copywriter, ACD: Whitley Edwards
Art Director, ACD: Meghan Dailey

Introduction of HPE’s long awaited hybrid infrastructure, the first solution that delivers the best of the cloud and on premise IT in one completely flexible service. Yeah, we didn’t know what that meant either.

Digital campaign featured some pretty weird hybrids on animated banners that clicked through to a long format video.

Nine teams. Nine fans. One house.
This long-running integrated campaign highlighting SportsNite, SNY's nightly news show, features traditional TV, digital OOH, a web series and a Facebook contest.

House of Fans Web series campaign for SNY promoting Facebook contest.

An integrated campaign with TV commercials, print and outdoor pitting SNY against other sports networks offering inferior New York sports coverage. Our print and television campaign starred disgruntled New York sports merchandise - those bummed out bobble heads, frustrated figurines and suicidal souvenirs whose owners betray them by not watching SNY. 

We also created a proprietary fan experience through the SNY Facebook page. A custom app allowed participants to record their own dialogue over any of SNY’s four TV commercials, instantly embedding their voice in the spots

Capri Sun had lost its cool, and wanted it back. For over three years, we created award-winning work across all channels that tapped into a kid’s desire to take what they’re told and do the exact opposite. After numerous TV campaigns and a ten episode cartoon series, Capri Sun became Kraft’s #1 selling brand (even besting Oreos) and our “Respect The Pouch” tagline became more recognizable to kids than “Just Do It."

In this campaign, the New York Mets' mascot shows his resourcefulness in the art of killing time while waiting for his ball club to return home from the road.

A high school populated by Chia heads discovers that water is good but Capri Sun’s Roaring Waters is so good it demands respect.

Based on an actual study connecting watching sports to surges in testosterone levels, this campaign challenged New York sports fans to “up their dose of New York sports” by tuning into SNY at their own risk. “Muscles” was one of TBS’s top ten funniest commercials of the year.

Sex has Consequences

A print campaign designed to promote the NCTPTP’s ”Sex has consequences” website.

Ambient

Stickers strategically placed where parents seat their young children, (grocery carts, coin-operated rides, changing tables, see-saws, swings) powerfully reinforce the best reason to get involved with the fight against global warming.

A unique brand platform in the crowded athletic club arena was born from the belief that fit people lead happier lives.

Commercial for Capri Sun Roaring Waters demonstrated that water in a pouch quenches the biggest thirsts.